The Influence Of Cultural Thinking Style On Consumer Cognitive Complexity Underlying Wine Purchase Decisions

Drawing on the cultural priming paradigm, the purpose of this research is to investigate how cultural differences in cognition affect consumers’ hierarchical cognitive structures underlying wine purchase decision-making process. Means-end chain analyses of French and Korean wine consumers were conducted both at a chronic cultural difference level and at an experimental level in which either analytic or holistic thinking tendency is primed. The results show that the holistic thinking-primed consumers consider broader connections between the key perceptual elements of the means-end chain, resulting in more complex structures of interconnected motives than the analytic thinking-primed consumers. This study provides support for the dynamics of culture-specific thinking styles as the driver of cultural variations in wine consumers’ cognitive complexity in the decision-making process. Important practical implications for international food marketing managers stem from our cross-cultural findings

THE RELATION BETWEEN CULTURE AND PSYCHOLOGICAL PROCESSES OF CONSUMERS: ATTRIBUTES-CONSEQUENCES-VALUES LINKAGES VARIATIONS

Means-end chain (MEC) theory is grounded in a cognitive approach emphasizing connections between the attributes of the product, the consequences of consumption, and the corresponding instrumentality of satisfying consumer values (Gutman, 1982). Taking this hierarchical cognitive structure into account in cross-cultural contexts can lead to deeper understanding of international consumer behavior concerning product choice and consumption decisions. To date, however, international and cross-cultural applications of MEC theory have been conducted primarily by Western researchers with Anglo-Saxon consumers as subjects (e.g., Grunert et al., 2001; Hofstede, Steenkamp, & Wedel, 1999; Mort & Rose, 2004; Overby, Gardial, & Woodruff, 2004; Russel et al., 2004; Valette-Florence et al., 2000). In addition, little attention has been paid to consumers’ cognitive processing styles, which determine different patterns of thinking, in comparative analyses of MECs among consumers from different cultural backgrounds, particularly Western and Eastern cultures. This is despite the fact that a growing corpus of cross-cultural psychology studies confirms cultural differences in styles of thinking, with Western societies characterized by analytic thinking and Eastern societies characterized by holistic thinking (Nisbett et al., 2001). We suggest that this cultural orientation in the different styles of thinking influences the hierarchical cognitive structure on which consumers from Eastern versus Western cultures base their purchase decision-making process. Thus, the question we address in this research is whether analytic versus holistic thinking affects the manner in which consumers cognitively link product attributes to different consequences and values. More precisely, this research aims to contribute to recent MEC research by examining the relation between cultural differences in cognition between Western (French) and Eastern (Korean) cultural members and their MEC linkages underlying wine purchase decision. Our research was undertaken at two different levels of cross-cultural analysis: a chronic cultural difference level and an experimental level in which either the analytic or the holistic thinking tendency is primed

Control of nacre biomineralization by Pif80 in pearl oyster

Molluscan nacre is a fascinating biomineral consisting of a highly organized calcium carbonate composite that provides unique fracture toughness and an iridescent color. Organisms elaborately control biomineralization using organic macromolecules. We propose the involvement of the matrix protein Pif80 from the pearl oyster Pinctada fucata in the development of the inorganic phase during nacre biomineralization, based on experiments using the recombinant form of Pif80. Through interactions with calcium ions, Pif80 participates in the formation of polymer-induced liquid precursor-like amorphous calcium carbonate granules and stabilizes these granules by forming calcium ion-induced coacervates. At the calcification site, the disruption of Pif80 coacervates destabilizes the amorphous mineral precursors, resulting in the growth of a crystalline structure. The redissolved Pif80 controls the growth of aragonite on the polysaccharide substrate, which contributes to the formation of polygonal tablet structure of nacre. Our findings provide insight into the use of organic macromolecules by living organisms in biomineralization.117Ysciescopu

Demonstration and Modeling of Multi-Bit Resistance Random Access Memory

Although intermediates resistance states are common in resistance random access memory (RRAM), two-way switching among them has not been demonstrated. Using a nanometallic bipolar RRAM, we have illustrated a general scheme for writing/rewriting multi-bit memory using voltage pulses. Stability conditions for accessing intermediate states have also been determined in terms of a state distribution function and the weight of serial load resistance. A multi-bit memory is shown to realize considerable space saving at a modest decrease of switching speed

The origin of proinflammatory cytokines in patients with idiopathic dilated cardiomyopathy.

Proinflammatory cytokines and their receptors are increased in the peripheral blood of patients with heart failure. We measured cytokines and their receptors in systemic artery (SA), coronary sinus (CS) and infra-renal inferior vena cava (IVC), in order to investigate their origin and influential factors. Thirty patients with idiopathic dilated cardiomyopathy were performed echocardiography at admission, and right heart catheterization after stabilization. Blood was drawn from 3 sites for measurement of tumor necrosis factor-alpha (TNF-alpha), interleukin-6 (IL-6) and soluble tumor necrosis factor-alpha receptor (sTNFR) I, II. TNF-alpha at CS (3.25 +/- 0.34 pg/mL) was higher than those of SA (1.81 +/- 0.39 pg/mL) and IVC (1.88 +/- 0.38 pg/mL, p<0.05). IL-6 at CS (18.3 +/- 3.8 pg/mL) was higher than that of SA (5.8 +/- 1.2 pg/mL, p<0.01). The levels of sTNFR I, II showed increasing tendency in sequence of SA, IVC and CS. TNF-alpha and sTNFR I, II from all sites were proportional to worsening of functional classes at admission (p<0.05). E/Ea by Doppler study at admission, which reflects left ventricular end-diastolic pressure (LVEDP) was positively correlated with TNF-alpha from SA (R=0.71, p<0.01), CS (R=0.52, p<0.05) and IVC (R=0.46, p<0.05). Thus, elevated LVEDP during decompensation might cause cytokine release from myocardium in patients with idiopathic dilated cardiomyopathy

High-intensity Focused Ultrasound Ablation of Soft-tissue Tumors and Assessment of Treatment Response with Multiparametric Magnetic Resonance Imaging: Preliminary Study Using Rabbit VX2 Tumor Model

BackgroundHigh-intensity focused ultrasound (HIFU) is an emerging technique for noninvasive ablative treatment. However, HIFU has rarely been performed for the treatment of soft-tissue tumors. Thus, we aimed to assess the feasibility and safety of performing extracorporeal HIFU for the treatment of soft-tissue tumor. The treatment response was assessed using functional magnetic resonance imaging (MRI) techniques.Materials and methodsIn the rabbit VX2 intramuscular tumor model, HIFU was performed using an extracorporeal HIFU device (YDME FEP-BY02) by varying the electric power from 50 to 400 W, with the other parameters being fixed. The HIFU beam was insonated to one layer of focal spots having a depth of 8 mm. The degree of ablation was evaluated by histological examination and functional MRI techniques including dynamic contrast-enhanced MRI (DCE-MRI) and apparent diffusion coefficient (ADC) map. The presence of skin burn was also evaluated.ResultsApplying HIFU with an electric power of 200 W discretely produced the ablation zone without skin burn as planned before treatment (maximal depth: 8–9 mm), which shows the suitability of using HIFU (with 200 W electric power) for the treatment of soft-tissue tumors. By contrast, HIFU with an electric power of 100 W produced an ill-marginated ablation zone with internal residual tumor foci, and HIFU with 300–400 W produced ablation zones with a maximum depth of 13–24 mm, which far exceeded the planned depth and caused skin burn. Perfusion maps of DCE-MRI demonstrated the devascularized ablation zone more conspicuously than conventional contrast-enhanced T1-weighted images, and ADC map demonstrated the surrounding edema or granulation tissue better than conventional T2-weighted images.ConclusionExtracorporeal HIFU treatment for soft-tissue tumor may be a feasible approach with adjustment of input energy level. For post-treatment assessment, functional MRI techniques including DCE-MRI and ADC map may be useful and complementary to conventional MRI

Intrahepatic extramedullary hematopoiesis mimicking a hypervascular hepatic neoplasm on dynamic- and SPIO-enhanced MRI

We present a rare case of a focal intrahepatic extramedullary hematopoiesis (EMH) that mimicked a hypervascular hepatic neoplasm in a 33-year-old woman with idiopathic myelofibrosis. The lesion showed homogeneous and persistent enhancement on both contrast-enhanced CT and gadolinium-enhanced dynamic MR imaging. The lesion did not demonstrate an apparent signal drop on a T2-weighted sequence following administration of a superparamagnetic iron-oxide agent (SHU 555A). A hepatocellular adenoma was the initial radiological diagnosis. To the best of our knowledge, this is the first report of a histopathologically proven intrahepatic EMH evaluated with dynamic- and SPIO-enhanced MRI